What to look for when choosing a real estate photographer

When it comes to finding a real estate photographer, there are many things to consider before making a final hiring decision. Photos can be the make or break between a potential sale and a customer turning their back on one, so choosing a high-quality photographer is of utmost importance to your real estate listings. So, how do you find someone both affordable and professional – a candidate who won’t break the bank but still provides top-notch services? What questions do you need to ask a potential photographer? This article will help you understand how to choose an effective real estate photographer for residential, commercial, or Airbnb purposes.

Importance of real estate photography

As stated previously, real estate photography is crucial to making sales. It serves as an important part of an effective marketing strategy that visually shows off your residential, commercial, or Airbnb properties. A high-quality selection of professional photographs will help attract buyers to your listing more quickly. According to prnewswire.com, professional-quality photographs sell properties 32% faster, and according to RedFin, these types of photos help sell properties at higher prices, for more than $10,000 relative to their list price compared to when amateur photographs were used.

Questions to ask a photographer

Aside from the evident qualities of a real estate photographer – market knowledge, style, and professionalism, you’ll want to first ensure that you take a look at their experience and that their work matches your brand.

What kind of work have you done in the past?

Has this person done the type of photography that you want for your market? Do they understand your vision? Do they specialize in a particular type of real estate photography? Making sure the photographer is suitable for your properties, whether it be Airbnb listings or traditional residential listings, is important. 

Do you provide samples/have a portfolio?

Samples can provide a more realistic idea of the kind of quality the photographer offers. If they have a portfolio, even better. These examples allow you to get a better grasp of the type of work the photographer produces and an instant visual of shots of homes that are comparable to what you are selling.

What services do you offer?

Finding a photographer that may offer other services such as video, 360 virtual photography, floor plans, or other design offerings can be useful. It saves you from seeking services from multiple individuals or companies and allows you to get more uniform and consistent work from just one source.

What is your pricing like?

Pricing is likely crucial to your decision-making. Do some research and find out what real estate photography services are like in your area and consequently match their rate with the average cost and the quality of work they provide. If they have a great reputation, are pleasant to work with, and produce high-quality work quickly, then you might want to spend a little more and invest in their services.

It can be enticing to go for the cheaper, more affordable photographer, but as the old saying goes, you get what you pay for. Hiring a professional that uses the right equipment can capture your space more effectively in order to maximize the potential of your listing.