Improve your photography skills with these Real Estate Photography tips and tricks
In real estate, shooting pictures of your property is like staging a production. Thre are many things to think about when posting pictures of your property online. This includes ensuring your photos are professionally shot with a high-quality camera, and where lighting is well-considered. Real estate photography is important because a good first impression will make the difference between a big sale and a potential buyer turning away. It could mean the difference between selling faster and at a higher price point and not selling at all. With these professional real estate photography tips, you will give your listings the potential to stand out from your competitors.
Lights – What is the Best Lighting For Property Photography
Bring multiple light stands and flash equipment.
Using a professional camera in a well-crafted setting isn’t enough to elevate your property photography. Natural lighting and adding flash will effectively create that professional aura you’re looking for. Consider using multiple exposures with flash to illuminate multiple subjects, basic single exposure with flash to light up a room, and HDR bracketed exposures (with and without flash) to control light and contrast in exterior or interior settings. Having multiple light stands and strategically and professionally placed flash equipment will help you tackle any difficult environment.
Camera – Best camera for real estate photography
Use a Wide Angle Lens.
Having a wide-angle lens is crucial for Real Estate Photography including Residential photography, Commercial photography, and Interior photography because they are able to encapsulate the full essence of the space. The viewer gets to see the full scope of each room and has a more detailed sense of what the property truly looks like. In addition to the technicalities, the photographs produced will appear more professional, welcoming, and spacious. If you have a Nikon or Canon camera, the Sigma 10-20mm f/4 – 5.6 lens will do wonders.
HDR Real Estate Photography allows you to take three photos of the same scene in one click with a combination of different lighting. When merged in this case, HDR can bring out all the components of the area to compose an ideal single photograph. This setting allows photographs to look closer to how the human eye sees things and provides incredible light detailing.
Use a Tripod
Tripods are an essential part of any real estate photography kit — their purpose is to stabilize each shot and sharpen your photos. Do your research and find a tripod, or several tripods, to complement each type of photo shoot. Check out the pros and cons of each tripod and consider the appropriate weight ratio to your camera, stability, portability, and the appropriate head – whether pan-tilt, ball, or gimbal.
Best Camera Settings for Real Estate Photography
To foster the editing process and the photography process, shooting in RAW instead of JPEG will make photos easier to edit. Commonly recommended real estate photography settings for your camera include an aperture (controls how much light goes through the camera lens) between F/8 and F/11, an ISO (controls camera’s light sensitivity) of 400 or lower, and a shutter speed (how long the camera lets light reach the sensor) of 1/60.
Declutter, Clean, and Prep
After you have your lighting, camera, and equipment in order, you’ll have to prepare your property for the shoot. Something that also distinguishes professional real estate photography with amateur photography is cleaning and staging. Declutter each room, clean the space, and prepare the entire property for staging — potential buyers want to see that you are professional and take care of the property.
Stage Your Property
Staging your property to its full potential means creating well thought out compositions, being creative with objects and furniture, and creating vignettes that demonstrate the functionality of the space. By putting in the effort to set up each area before photographing them, your property becomes more professional-looking and more enticing to buyers.